April 23 2009
To compete Panatta Sport and Pininfarina Join Forces, Technology and Design
Panatta Sport is introducing a new line of cardiofitness machines of outstanding design and functional quality at an investment of approximately 3 mln euro.
It with this spirit of strong innovation that Panatta Sport presents its stand at the 2009 FIBO, the most important international show in the world of fitness, wellbeing and health to be held in Essen, Ruhr, Germany from 23 – 26 April. The Panatta Sport stand is no.C29, Halle 3.
“The new cardiofitness line we have designed together with Pininfarina - says Prof. Rudy Panatta, owner of Panatta Sport – unites the best of our know-how to design, intended as a strategic element of our company identity. With this important investment we are going against the tide with respect to the market. In doing so we are relying on the loyalty of our clients with whom we have created relationships which allow us, even at a time like this, to offer innovative high quality lines at competitive prices”.
Pininfarina once again ties its name directly to a product whose design it has created, substantiating the importance of synergy between two Made in Italy brands. The collaboration started over a year ago in the wake of Panatta Sport’s intention to offer a product with innovative functions and a strong emotional visual impact.
“Our Company once again dedicates itself to sport with all its former passion – says Eng. Paolo Pininfarina, Chairman and Managing Director of Pininfarina Extra. – During the collaboration with Panatta Sport we were involved in each and every stage of the design, from the stylistic research to the 3-D development of all the details through to the production of the initial prototypes. Our design team started from the elements that sport enhances – the flexibility of the human body, dynamism – and then concentrated on comfort and ease of use. The new machines reflect the guidelines of the Pininfarina style: the search for a pure design and aesthetical synthesis which, in the case of automobiles or household items, unites beauty and functionality, form and technology”.
Panatta Sport has a strong presence abroad and its exports cover 65% of its turnover thanks to its important shares of the markets in Europe, the United States and the emerging countries in Asia and the Arab world; despite this the company keeps its roots firmly in its territory on whose sound entrepreneurial values it has based its development for more than twenty years.
Design, reliability and innovation are the cornerstones of this new line which offers quality at prices that are competitive with respect to market requirements and its competitors. The machines combine style and functionality and are manufactured with materials used for the manufacture of cars, like brushed aluminium.
There are two versions, Platinum and Gold, each with 4 cardiofitness machines: the Runner, Elliptical, Bike and Horizontal Bike.
The 4 machines of Platinum line feature a 12.1'' Lcd-TFT integrated monitor which makes it possible to use an authentic multimedia station with Tv, Tuner system and DVB-T integration for digital terrestrial channels. All the machines have ventilation to ensure major seating comfort during the workout.
The Platinum Runner features a 12” integrated monitor and innovative console, wireless monitoring and heart frequency hand sensors. The running surface may be inclined from 0 to 15% and the speed adjusts from 0.6 to 25 Km/h, with a 7 HP motor (peak). A peculiar characteristic of the Elliptical is the Double Trainer with reverse workout feature. The difficulty levels range from 1 to 20 and the resistance level may be adjusted from 30 to 350 (at 70 rpm). The Bike and Horizontal Bike simulate perfect road cycling with user-friendly functions that anyone can use.
The new www.panattapininfarina.com mini website dedicated to the new line has dynamic 3D features and many downloadable extra pluses.
Panatta Sport will be presenting its entire product range on an impressive stand: in the field of cardiofitness, in addition to Pininfarina, the Zephyros will also be on show; for the isotonic line: Xplus, Fit Evo and Sec; the Kids system, the line designed especially for children and teenagers and finally the new Air Machine Fitness and Medical Air Machine will also be on show.
As usual Panatta Sport will also be setting up a workout area for professionals called FIBO POWER ( halle 10/11 – E.22) fully equipped with all the high performance Free Weight machines.