Panatta plays with big presence at FIBO 2023, the most important international fitness event. The PANATTA FIBO CONTEST is on top of the news for the show.

Panatta, the historical brand of fitness and bodybuilding, which has been operating for over 6 decades, will be the Golden sponsor of FIBO 2023, the most important international exhibition in the fitness sector.

In this edition, the company will have an impressive presence spread over 3 areas dedicated to fitness, lifestyle and bodybuilding with the 1st edition of the Panatta Fibo Contest, NPC Worldwide Pro Qualifier competition, with an entire halle of Köelnmesse fully dedicated (10.1)


Halle 7E / Institutional stand (7A34)

A bigger stand (7 A34) if compared to 2022, 310 sqm with 52 machines on stage. A business space dedicated to club owners, personal trainers and in general to all fitness and bodybuilding professionals.

Free Weight Special

Free weight training in 2023 is the second biggest fitness trend in the world. FreeWeight Special is a real must-have for every gym! A full optional free weight workout icon which expresses the Panatta DNA in all its power: designed to train in the best possible way and in maximum safety using joint biomechanics perfectly. A line that the company enriches every year with new models and biomechanical tips, many of which are true international uniquenesse.

Fit Evo

New arm training machines with biceps and triceps focus. Panatta has invented and launched a series of unique machines. Following the growing and well-established trend of isotonic training in fitness centres, the company will present machines that allow a greater focus on arm training, thus enabling each club to stand out.

Ecoline e Dual System:

The Panatta proposal for 100% energy- free ed eco-friendly fitness centers! Panatta Panatta proposes a space-saving and zero electricity solution by combining two product lines:

Ecoline - completely energy-free cardio fitness machines. This line ensures an eco-friendly workout with maximum performance. New in 2023: ECOROW - the new rowing machine with mechanical resistance that allows constant resistance throughout the entire range of movement.
Dual System - a series of dual-function strength machines ideal for every type of fitness area. The best of Panatta biomechanics in the smallest space.

Halle 10.2 - FIBO POWER / Panatta Muscle Gym (10.2 | D34)

A 70 sqm. open gym with 14 machines inside the FIBO POWER area where everyone will be able to free training with the machines of the Free Weight Special plate-loaded series and benefit from the supervision of Panatta athletes and technicians. A space designed to give users a unique training experience together with the world's greatest fitness and bodybuilding influencers.


After the success of the previous competitions, Panatta will also bring its passion for bodybuilding to FIBO by launching the first PANATTA FIBO CONTEST in collaboration with NPC Italy and NPC Germany.

At hall 10.1, on 15th and 16th April the Pro Qualifier signed Panatta and NPC will take place, with no less than 9 Pro cards up for grabs for the overall winners who will realise their dream by becoming part of the IFBB PROFESSIONAL LEAGUE circuit.

The doors will be open for free to all visitors who wish to attend one of the most important events in Europe in the year 2023. For info and registration:


Internationally renowned athletes and bodybuilders will be present in the Panatta stands for training tips, technical pills, photos and videos.

Big Ramy

2x times Mr Olympia (2020/2021) and Panatta Brand Ambassador. The athlete will be present on 14th,15th and 16th April.

William Bonac “The Conqueror”

2nd and 5th place at Mr Olympia (2019/2020), 2nd Arnold Classic Ohio (2019), IFBB PRO athlete and Panatta Brad Ambassador. He will be present on the 14th and 15th April.

Matilde Biagini

IFBB BIKINI PRO and Panatta Brand Ambassador. She will be present on all days of the show.

Samantha Pinna

IFBB BIKINI PRO present on all days of the show.

The Panatta energy, passion and uniqueness are ready for you at FIBO 2023.